Originally Kaiser Permanente's Community Benefit unit approached us asking for our technical expertise in helping them address content management problems. After our initial conversation we identified a bigger problem, the lack of storytelling and a website not focused on presenting the stories and other content to their full potential. We changed that.
The Community Health website received a facelift to focus on alignment with the greater Kaiser Permanente brand while creating an intuitive and smooth user experience. The design decisions were informed by user behavior analytics to optimize content structure and usability.
We took inspiration from today's social media experience of infinite scrolling and auto playing silent videos to entice users to quickly scroll through the mosaic of inspirational stories and engage with the one's that really speak to them.
We brought the yearly investment summaries to life by integrating the ability to create online yearly recaps quickly and easily by entering all financial recap details into the content management system (CMS) rather than having to manually design and layout PDF reports for users to download.
“Thank you for always being so patient, kind, efficient, creative, innovative and fun.”
Mary Grover-Stifel, Integrated Brand Communications Manager
Good health requires more than addressing physical health factors. It means looking at issues related to access to good care, economic security, mental health, and oral health.
An animated explainer mixed with live action to introduce CULTIVATE, a Southern California Kaiser Permanente Community Health Initiative.
