In 1944, Henry J. Kaiser founded KP as a not-for-profit foundation on the belief that every person deserved medical care as a right, not a privilege. Over 70 years later, KP still operates on that same belief by supporting programs and organizations to fulfill the mission of creating healthy communities. KP wanted us to help them tell the story of their philanthropic work through a series of video vignettes and a new web presence.www.community.kp.org
When a school creates a top-to-bottom culture of health and students are inspired to adopt healthy lifestyles, amazing things can happen. A young man’s life can change; a family can discard old habits and create beneficial new ones; an entire community can work to become healthier.
Lack of access to health care can have a significant impact on entire populations and few examples of this are more graphic than in downtown Los Angeles, where the John Wesley Community Health Institute provides much needed care to low-income residents.
Kenny’s story is an example of the positive impact of Kaiser Permanente programs. It demonstrates that with perseverance, passion, goal-setting, and hard-work, many obstacles can be overcome and dreams can be attained.
Gladys Felix recognized that language delay was a challenge many of her young patients were facing. She established Hablamos Juntos (“Talking Together”), a language development program to help families in this underserved community improve their reading and writing skills.
Storytelling through video worked hand-in-hand with the redesigned website to organically increase user engagement and reach. Pageviews saw an increase of 550%.